Trademarks 101


Trademarks 101: A Lawyer’s View on How to Avoid Costly Mistakes
The Erie Ad Club is excited to partner with Joy Taylor, Knox McGlaughlin Gornall & Sennett for a lesson in trademarks, something every business or agency owner desperately needs to be well-versed in.

DATE: March 8th, 2016
TIME: 12:00 pm
VENUE: The Erie Club
PRICE: $20 Members/$30 Non-Members
Price includes lunch at the Erie Club
Member $20.00 USD
Non-Member $30.00 USD
Student $20.00 USD


Price includes lunch at the Erie Club



Trademark protection is becoming increasingly important as more business owners use the internet to conduct business operations. In one famous example, the activist group People for the Ethical Treatment of Animals obtained federal trademark registration for the acronym PETA and conducted its business at the domain name of www.peta.com. However, the activist group did not register the domain names of peta.org, peta.net, or peta.biz. Later, a private individual registered the domain name peta.org for his own group, People Eating Tasty Animals. The activist group, thanks to proper trademark registration, was able to file a lawsuit to enforce its federal trademark rights. A federal court held that the individual was liable for trademark infringement.

Unfortunately, many business owners fail to adequately protect their trademark rights and make many common trademark mistakes. Your job truly depends on the wealth of information that will be provided in this seminar.